Our Team
Tara, CEO
Hey y'all! -East Texas twang still
strong here. I have quite a few new followers so I wanted to hop on and introduce myself! I'm Tara, (AKA-Tequila Tara, TT, or Mom), the heart and hustle behind the Lit Brand.
I was born and raised in East Texas, but call Austin
home. I've lived in Nashville, TN for about 6 years now
with my homies, Callaway and Channing (boy/girl twins)
& You can typically find me chillin at home in my
sweats, sharing fajitas with my BFF, or popping up around
town at local boutiques and markets.
The Lit Brand started out as a hobby. You know,
the kind where you're like, "oh! I can make that!"However, that
hobby soon became my 4th child!! I've been designing
hand stamped jewelry since 2016 and just recently
added the title of "welder" to my resume!
This permanent jewelry experience trend has blown my
mind!! If I had a dime for every time someone asked
me how I came up with it, I'd be rich!! Truth is my
gorgeous cousin, messaged me and said I
NEEDED to add permanent jewelry to my collection..
was like WTH is that!?
Long story short.…after endless hours of research and countless trips down a TikTok rabbit hole, I took the plunge!
This new addition to my company has been so
rewarding!! I love connecting with others and sharing
their bond over permanent jewelry
I can't wait for you all to Get Lit with us.
Ashley, East Texas Tech
Hello everyone!! My name is Ashley
I am originally from Palestine, Texas. I am a SFA graduate, eyelash extension biz owner, and dog mom to my girl, Luna!
Aside from that, I am so excited to be a part of The Lit Brand and can’t wait to Get Lit!!
Sydney, Phoenix Lead Tech
Hi everyone! My name is Sydney, and I run the Get Lit Phoenix branch serving the broader central Arizona area. I’m super excited to be apart of The Lit Brand family and appreciate Tara and Jess for letting me help in the Arizona area!
Originally born and raised in Oregon, I have been in the Gilbert area of Arizona since April 2023. I graduated with my Bachelors in Economics from Willamette University in 2017. I currently work in finance at Starbucks, previously with Nike. I’m married to my Husband, Griffin, and have a cute French Bulldog named Hootie (yes, like Hootie and The Blowfish). I love to go out and have drinks and food with my friends, game nights, binge watch all the cringey reality TV shows, snowboard, shop, attend sporting events, and go to different group fitness classes!
I truly believe that jewelry is one of the best ways to express yourself, and I personally love anything and everything that sparkles, so I’m excited to be apart of this brand - Can’t wait to get Arizona LIT!
Jennifer, Columbus Lead Tech
Hi, all!
My name is Jen. I’m a former Army brat turned central Ohio gal, a margarita enthusiast, and a proud momma to two beautiful teenage daughters! I usually kick my mornings off at 5 am with my gym crew (my second family and the reason I stay sane) so that I can successfully spend the rest of my day navigating the corporate world, juggling the schedules of two teens, and running Get Lit Columbus!
What originally started as a hustle to cover the costs of divorce turned into a journey of meeting incredible people, a crash course in business & work ethic for my daughters, and a creative outlet that I never knew I needed – especially since we rolled out the trucker hat bar! I will forever be grateful for Tara, her creatively genius mind, and her mission to help empower other women.
To say I am thrilled and honored to be a part of The Lit Brand is an understatement, and I can’t wait to Get Lit with you at one of our upcoming events!
Alexis, Dallas Tech
Hey y’all! My name is Alexis and I’m from McKinney, TX. I graduated from the University of Kansas in December Rock Chalk!!! Before attending the University of Kansas I played college golf at SFA in Nacadoches, TX.
I am a BIG shopaholic so that’s mostly what I do in my free time! I also still love to golf and go out and play whenever I can!! Being from Kansas I am a big Kansas City chiefs fan and also an even bigger KU basketball fan!!
My mom was a part of a women owned jewelry business when I was growing up and I’m so excited to continue the legacy and do something I love!! Hope y’all are ready to get lit.